their values-driven approach to work and life, prioritizing purpose over profit and flexibility over stability. They are highly educated, with over 39% holding a bachelor’s degree or higher, and they have been instrumental in driving the gig economy and advocating for social change. Despite facing economic challenges, including student debt and the 2008 financial crisis, Millennials remain optimistic and committed to making a positive impact.
Generation Z: The Social Media Savvy
Generation Z, born between 1997 and 2012, has never known a world without the internet. This generation is defined by their use of social media and digital communication, which shapes their identities and relationships. They are the most racially and ethnically diverse generation in history, with a strong emphasis on inclusivity and social justice.
Gen Z is characterized by their pragmatism and entrepreneurial spirit. Having witnessed the challenges faced by Millennials, they are more financially cautious and value stability
